Outreach, PR, publicity and branding resources

7 tips for getting most out of publicity
http://www.smartbiz.com/article/articleview/59/1/4/

Nonprofit Marketing http://www.managementhelp.org/mrktng/mrktng.htm

100 marketing ideas http://www.sba.gov/managing/marketing/100ideas.html

Nonprofit branding http://www.nancyschwartz.com/strong_nonprofit_brand.html

Ways to Market Social Responsibility
http://hbswk.hbs.edu/item.jhtml?id=4716&t=nonprofit

Globalize this! Media tips for activists:
Adapted from Salzman’s Making the News and SPIN Project Materials)/
http://web.archive.org/web/20041207205402/http://sept.globalizethis.org/article.php?id=14

Letter writing campaign resources

Anyone can do a letter writing campaign - just check out a few of the how to guides for ideas on how to get started and how to make a good template.

Letter writing guide - Amnesty International
www.amnesty.org/campaign/letter-guide.html

How to Manage a Letter Writing Campaign
www.mlui.org/download.asp?fileid=9316

Anti-Smoking Letter Writing Campaign (Lesson Plan) - TeacherVision.com
www.teachervision.fen.com/smoking/lesson-plan/4185.html

LETTER-WRITING CAMPAIGN GUIDELINES
www.violencepreventionweek.org/pdf/letterwriting.pdf

Free Hao Wu » Letter writing campaign for Hao Wu
www.ethanzuckerman.com/haowu/?p=12

LET THE HOBBIT HAPPEN! - Letter Writing
www.thehobbitfilm.com/

Sample Letter Writing Campaign Packet (Part One – How To)
www.buddywalk.org/docsPublic/letter_packet.doc

Letter-Writing Campaigns, AMSA's Legislative Action Center
www.amsa.org/legislativecenter/letterwriting.cfm

FSFLA campaign against "Softwares Impostos" in Brazil
www.fsfla.org/?q=en/node/120

Letter-Writing Campaign – Tips for Success.
www.asce.org/files/doc/letterpackage_dec03.doc

Letter-writing Campaign -- Habitat for Humanity Int'l
www.habitat.org/youthprograms/actspeakbuild/letter_writing_campaign.aspx

Letter writing campaign 2005
www.hht.org/web/how_can_I_help/how_letter_writing_2005.pdf

ASPCA Education: Service Learning: Letter Writing Campaign for Animals
www.aspca.org/site/PageServer?pagename=edu_letterwriting

国会議員へのメールや手紙の書き方
http://www.geocities.co.jp/WallStreet-Stock/8514/mail.html

抗議や意見の手紙はこう書きましょう。
http://www.geocities.jp/kinkyuu_appeal/tegami.html

Teaching about hunger

The sites below have useful resources for teachers:

UN Cyber school bus - hunger link intro http://www.feedingminds.org/info/info_teachers.htm
Sample program http://www.feedingminds.org/level2/int_level_en.htm

Educational Resources for Youth http://www.heifer.org/site/c.edJRKQNiFiG/b.201461/

Oxfam online resources - Cool Planet!
http://www.oxfam.org.uk/coolplanet/teachers/makemeal/backgroun.htm
General info : http://www.oxfam.org.uk/coolplanet/teachers/about.htm

World Vision CA http://www.worldvision.ca/home/education-and-justice/teacher-resources/

Hunger basics http://www.bread.org/learn/hunger-basics/hunger-basics.html

Youthink! Games 4 Change http://youthink.worldbank.org/multimedia/interaction/games4change/index.php

PR and outreach on line resources

We all need to be better at PR and "selling" our events and projects to the public. I like #1 because it includes things that are both simple and doable.

7 tips for getting most out of publicity
http://www.smartbiz.com/article/articleview/59/1/4/

Nonprofit Marketing
http://www.managementhelp.org/mrktng/mrktng.htm

101 marketing ideas
http://www.sba.gov/managing/marketing/100ideas.html

Nonprofit branding
http://www.nancyschwartz.com/strong_nonprofit_brand.html

Ways to Market Social Responsibility
http://hbswk.hbs.edu/item.jhtml?id=4716&t=nonprofit

Skills Build online resources Community Organizing

For more information about Community organizing - here are some useful links:

Citizen’s handbook on community organizing
http://www.vcn.bc.ca/citizens-handbook/

Midwest academy, organizing outline
http://www.mindspring.com/~midwestacademy/Organize/page5.html

Organizing and action: getting started
http://www.radio4all.org/aia/org_community.html

Community organizing: the basics
http://www.nfg.org/cotb/07whatisco.htm

Non-violent résistance
http://www.stanford.edu/group/King/about_king/encyclopedia/nonviolent.resist.html

Dr. King’s teachings on strategy and tactics
http://www.commondreams.org/views05/0111-20.htm

GLSEN DAO manual

http://www.glsen.org/binary-data/GLSEN_ATTACHMENTS/file/429-1.pdf

Organizational power mapping
http://www.ivaltd.com/Pmap.doc

Nonviolent Direct Action
http://ruckus.org/resources/nvda/