Outreach, PR, publicity and branding resources

7 tips for getting most out of publicity
http://www.smartbiz.com/article/articleview/59/1/4/

Nonprofit Marketing http://www.managementhelp.org/mrktng/mrktng.htm

100 marketing ideas http://www.sba.gov/managing/marketing/100ideas.html

Nonprofit branding http://www.nancyschwartz.com/strong_nonprofit_brand.html

Ways to Market Social Responsibility
http://hbswk.hbs.edu/item.jhtml?id=4716&t=nonprofit

Globalize this! Media tips for activists:
Adapted from Salzman’s Making the News and SPIN Project Materials)/
http://web.archive.org/web/20041207205402/http://sept.globalizethis.org/article.php?id=14